Google Set to Copy Apple’s Enterprise Strategy with Divide Acquisition

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2Q 2014 | IN-1019348

Google Gets Your Undivided Attention

NEWS


Last week, Google made a bold statement about enterprise mobility by acquiring Divide, a workspace management vendor, for an estimated US$100 million to US$200 million. Surprisingly, Divide made the announcement on the company webpage, while Google remains mum on the subject. The important takeaway is that Google is moving in a direction to support enterprise mobility. But in which direction is Google moving is the more important question.

A House Divided against Itself Cannot Stand

IMPACT


Google Android-powered smartphones and tablets have faced two major obstacles hindering enterprise adoption. First, Android is commonly associated with malware threats and other security vulnerabilities. Second, Android fragmentation hinders device adoption because support is very cumbersome; it is di...

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