Could Wearables Spell the Renaissance of Bluetooth In-car Applications?

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2Q 2014 | IN-1019344

 

The Rise and Fall of Bluetooth in the Car

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Arguably Bluetooth has been the most successful in-car wireless technology. In fact, ABI Research believes that total Bluetooth penetration in all new cars will reach 54% in 2014. Most Bluetooth-enabled cars support both the hands-free profile and the advanced audio distribution profile (A2DP). However, in spite of the value that A2DP could offer drivers, consumers are largely unaware of A2DP and typically would not stream music in their car via Bluetooth. In addition to A2DP, several attempts at launching new in-car applications through Bluetooth high-speed and Bluetooth Smart have so far come to nothing. Therefore, irrespective of its good intentions, Bluetooth as a technology has failed to progress beyond hands-free calling in the car. That is, until now: could the prospect of wearables in the car such as smart watches, smart glasses, and other form factors give Bluetooth new life and introduce new in-car applications?

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