Google (YouTube) Expected to Acquire Twitch for US$1 Billion

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2Q 2014 | IN-1019266

YouTube + Video Game Video Service Twitch = Biggest Just Got Bigger


If the rumors are true, Google, owner of the world’s largest video service (YouTube) will acquire the world’s largest video platform for gamers (Twitch) for a reported US$1 billion. Twitch got started in the PC gaming arena, but has made a significant splash in the console market with integrated sharing on both Microsoft’s Xbox One and Sony’s PS4 systems. The integration of video game streaming/sharing into the consoles (both Twitch and in-house solutions) is a testament to the importance of this feature to gamers and its growing significance in the video streaming market. While Twitch’s 45+ million visitors per month pales in comparison to YouTube’s 1+ billion unique monthly visitors, the former is targeting a niche market and has solid growth potential (Twitch is also a destination for live gaming events, such as e-sports and conventions/PR events).

Similarly, YouTube offers live streaming...

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