Microsoft, Nintendo, and Others Jump into the China Gaming Market

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2Q 2014 | IN-1019262


Microsoft Announced the Xbox One for the China Market


Microsoft announced its intention to launch the Xbox One into the China market come September 2014; previously we had speculated Microsoft might start with the Xbox 360 (or a modified platform of the previous-generation console) to hit a lower price point, but this is not the case. Nintendo also announced its intention to better address emerging markets with a new console, reportedly not a stripped-down version of the Wii U, but a new platform and likely unique software. Considering Microsoft’s previously announced partnership with Chinese company BesTV, it is not surprising to see the Xbox reach China (in an official capacity) ahead of Sony and Nintendo.

Having lifted the game-console ban (assuming that production occurrs in the Shanghai free-trade zone), other companies, such as ZTE (working with The9 game developer on the Fun Box), TCL, China Unicom (dual-screen platform), and Huawei (Tron) have announced hardware o...

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