What Are the Goals of Your Video Service?
We’ve had a number of discussions recently with content owners and distributors, and what appears to us as the age-old question of “Which devices should I develop for?” is still critically important. First and foremost, before thinking about what devices you should reach, you need to think about the goal of your service and how it fits in with your overall portfolio. Decisions for a standalone over-the-top service are very different than those that complement an existing in-home pay TV service.
For all but movie services, which may want to gravitate to the large screen, mobile apps often represent a necessary starting place, as they reach a large user base by simply developing for the iOS and Android platforms. Kindle development is a short extension from Android development and can reach each additional user. This anchors your service with users, helps build brand loyalty, and enables them to...
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