The market for Bluetooth chipsets continues to grow. This has been mostly fueled by the growth of handsets, especially smartphones. Handsets have been a major factor in the shift to combo chipsets and integrated platforms with Bluetooth. The installed base of handsets, tablets, and PCs has pushed Bluetooth into the ubiquitous status required for Bluetooth to continue expanding into peripherals, wearables, health and fitness devices, smarthome nodes, and a long tail of random products. The shift to the Internet of Things will keep the market for standalone chipsets at a constant share where shipments will grow with the overall Bluetooth IC market. This research analysis looks at the attach rate of Bluetooth and shipments of many product categories, the segmentation of Bluetooth Classic, Bluetooth Smart Ready, and Bluetooth Smart, and the segmentation of integration levels, including many different types of combos and integrated platforms with Bluetooth.