British Telecom Gets Serious about LTE

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2Q 2014 | IN-1019142


BT Reenters the LTE Market


British Telecom (BT) has been rolling up its sleeves and introducing 4G services. The telecom had exited the mobility market back in 2001 when it spun off BT Cellnet as the rebranded O2. Telefónica then fully acquired O2 in 2005. At the time, Internet adoptions were gathering pace, and businesses and residential homes were enthusiastically signing up for broadband Internet services. BT has successfully diversified itself into a number of consumer and business service segments. In the enterprise sector, BT has built up a strong reputation for custom operations, including managed services and even business transformation services.

In 2012, total service revenues declined 3.8% to UK£19.3 billion, and in 2013, they further declined 6.7% to UK£18.01 million. Revenue growth has been coming under pressure as the telecom market has moved towards converged operations on the backend as well as converged services on the frontend. Bundled se...

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