Apple’s iPad Future Is in Question, but Opportunities Exist

Subscribe To Read This Insight

2Q 2014 | IN-1019140


The Innovative and Beautiful iPad


The future of the tablet market, especially the iPad, has been covering a significant amount of the tech news lately. Does the iPad have a fighting chance in a highly competitive market that is showing signs of saturation in developed countries? The recent 1Q 2014 earnings release raised even more questions of the iPad’s future. Having sold only 16.4 million units between January 2014 and March 2014 gives the iPad a 37% decline in growth QoQ and a 15.8% decline YoY. In a consumer-driven marketplace, a QoQ decline after a holiday quarter is common, but a YoY decline is cause for concern. This significant drop raises even more questions of the fate of the tablet market and the iPad. The ultimate question is what is Apple’s next big move? Apple has built a business based on its creative vision and ability to innovate and create a new market. However, its innovation has stalled and its most recent earnings report reflects the concerns of shareho...

You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.