HERE Is Building Next-generation Maps for Next-generation Applications

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2Q 2014 | IN-1019078


The Automotive Sector Is Becoming an Increasingly Exciting Space


Recently, HERE has begun giving the world a glimpse into what it has been doing around LIDAR and vector mapping, and the results are impressive. Whereas Google mapping initiatives have been primarily driven by its deep integration in advertising and mobile, HERE also has a strong tradition in the automotive space, which is an area that is one of the most exciting technology spaces happening today, as illustrated by the number of automotive companies cropping up at CES and MWC. It may move a lot slower than other markets, but the potential for evolution is huge. A fundamental part of this evolution to driverless cars via connected cars, car/driver telematics, ADAS, and crash avoidance will be highly detailed maps.

LIDAR, Centimeter Accuracy, and Elevation



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