StarHub to Impose Additional Charge on 4G Services, but Stopped by the Regulator IDA

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2Q 2014 | IN-1019076


StarHub Will Cease Its 4G Promotion


On April 16, 2014, StarHub announced that it is going to charge for its Long Term Evolution (LTE) “4G Speed Boost” value-added services from June 1, 2014, which means that the subscribers on the SmartSurf Plans need to pay an additional SGD$2.14 (US$1.71) per month. The price of SGD$2.14 is still the promotion price, and the usual price is SGD$10.70 (US$8.54) per month. StarHub explained that the 4G Speed Boost service offered was free as a promotion since it launched the LTE service in September 2012. StarHub already posts the notice on its website, and also has started to notify its customers by sending SMS notification and is going to mention it in the May 2014 bills. The customers are offered the option to unsubscribe the 4G Speed Boost services. However, on April 23, 2014, the Singapore regulator IDA clarified the matter with the operators, and the operators decided not to change 4G service prices for existing customers.

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