Samsung Called Out for Misleading Numbers on Early Tablet Progress

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2Q 2014 | IN-1019068

 

Behind the Numbers: Shipments versus Sell-through

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The fourth quarter of 2013 was a frenzied time for the consumer electronics market as vendors scrambled to launch tablet devices into market in response to Apple’s iPad. The most notable OEM joining the race was Samsung Electronics with its Galaxy Tab. Shipments started in October 2010, and the company was quick to revise its estimates up to 2 million units around mid-quarter, reflecting positive response from its sales channels for the 7-inch slate, though questions have often been raised about how many of those devices actually sold through to end-users. Recent document disclosures in the ongoing legal spat between Apple and Samsung show that Galaxy Tab had a tough first year despite offering a lower-priced device than the iPad in a virtually greenfield tablet market.

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