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Samsung, the electronic giant, has prevailed in the mobile device market since the inception of its first smartphone and tablet devices. Since 2010, the company has managed to triple its shipments in tablets. Unlike many of its competitors, Samsung’s strategic approach to the market is to provide an expansive portfolio that satisfies the needs to a variety of audiences. However, as the market becomes overcrowded with white box vendors and “stock” grade tablets, Samsung is faced with a changing landscape. How can Samsung and vendors respond to the new tablet marketplace? Where is the market going? Looking forward, this report will analyze in detail the current and future of the market and effective business strategies to sustain and/or revive profitable growth.