BLE Tags and the Location of Things

Over the last 12 months BLE beacons/iBeacons have caught the zeitgeist and emerged as a key anchor technology in combining disparate elements of the retail technology market into a cohesive ecosystem that is expected to bring huge benefits in terms of analytics, customer experience and loyalty, operational efficiencies, increased based sizes and a whole new advertising medium. Certainly this is a huge green field opportunity that represents a much bigger and better one than the first generation of LBS services enabled by consumer-grade GPS.

As big as this opportunity is, there are many other markets that will generate even bigger volumes of BLE beacon shipments over the next 5 years, with new, unique opportunities for start-ups in this space. Already, BLE beacons are being deployed for applications and verticals that many had not considered. To attempt to quantify the total market at this early stage would risk significantly underestimating the total opportunity. This report aims to quantify the size of four key verticals, where BLE beacons will have a huge impact, namely:

• Retail

• Commercial/Enterprise

• Personal Location and Asset Tracking

• Connected Home

Table of Contents

  • 1. INTRODUCTION
    • 1.1. What Verticals to Focus On
    • 1.2. Total Market Forecasts
  • 2. KEY VERTICAL FOR BLE BEACON GROWTH
    • 2.1. Retail
    • 2.2. Retail BLE Beacon Forecasts
    • 2.3. The Internet of Retail (IoR)
    • 2.4. Facebook and Google Opening Up Market for SMEs
    • 2.5. Corporate/Enterprise
    • 2.6. High Beacon Penetration
    • 2.7. Corporate Wellness
    • 2.8. Corporate/Enterprise BLE Beacon Forecasts
    • 2.9. Personal Location and Asset Tracking
    • 2.10. The Ability to Leverage a Community
    • 2.11. Personal Location and Asset Tracking Forecasts
    • 2.12. Connected Home
    • 2.13. DIY 2.0
    • 2.14. Access Control/Door Locks
    • 2.15. Smart Plugs
    • 2.16. Others
    • 2.17. Role of BLE
    • 2.18. Connected Home BLE Beacon Forecasts
  • 3. KEY TRENDS AND BUSINESS MODELS
    • 3.1. Democratization of Indoor Location/Proximity
    • 3.2. Business Models
    • 3.3. Next-generation Business Models
      • 3.3.1. Scale: Buildings and Consumers
    • 3.4. Advertising
    • 3.5. Unifying a Fragmented Market
    • 3.6. Changes in iOS 8
    • 3.7. Google: Expects Big Changes Soon
    • 3.8. Will Samsung Finally Get to Flex Its Market Share Muscle
    • 3.9. Gimbal: Management and Services Revenue
    • 3.10. SK Telecom: An Early Example of the Potential Role of Carriers
    • 3.11. StickNFind-Shifting to Enterprise

Tables

  1. BLE Beacon Shipments, World Market, by Application: 2013 to 2019
  2. BLE Beacon Revenues, World Market, by Application: 2013 to 2019
  3. Retail BLE Beacon Shipments, World Market, by Application: 2013 to 2019
  4. Corporate/Enterprise BLE Beacon Shipments, World Market, by Application: 2013 to 2019
  5. Personal tracking BLE Beacon Shipments, World Market, by Application: 2013 to 2019
  6. Connected Home BLE Beacon Shipments, World Market, by Application: 2013 to 2019
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Research Information

Price
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Publish Date
3Q 2014
Code
AN-1755
Research Type
Technology Analysis Report
Pages
17