Lenovo: The Tablet Market’s Rising Star

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1Q 2014 | IN-1018804

 

Making a Market and a Name for Itself in China

NEWS


In only a few short years, Lenovo has positioned itself as a leading brand in the computing industry and more recently in the booming tablet market. At the same time, a byproduct of the company’s success is that it resonates with Chinese consumers, promoting the “Made for China” market, a symbol of maturity in the China market where consumers seek out brands that take pride in developing and marketing homegrown products and services. What is behind Lenovo’s tablet success and how long can it be expected to beat the odds in a highly competitive mobile market?

Segmented Tablet Brands Distinguish OS and User Type

IMPACT


Lenovo shipped 7.6 million branded tablets in 2013, up from only 1.9 million the prior year (% growth rate) and less ...

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