BYOD and Enterprise Mobile Security

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1Q 2014 | IN-1018731

 

Mobile Device Epidemic Entering Enterprise through BYOD Movement

NEWS


As the mobile device market reaches saturation, OEMs are seeking new vectors to market its devices to. The consumerization of IT, or bring your own device (BYOD), continues to gain momentum by businesses and consumers, creating a new marketplace for mobile business customers. BYOD promises many benefits to the enterprise by helping a company optimize cloud use and by saving money through shifting costs to the user. In addition, employees enjoy the option of providing its own mobile device, which appeases its need to be more mobile and proactive. The growing acceptance of BYOD has prompted OEMs to target the enterprise by developing security platforms that emphasize enterprise security. This includes, but is not limited to, Samsung's KNOX software and Apple's iOS security. Both of these security platforms focus on mobile business customers and the mobile enterprise, creating a new area for competition among OEMs.You must be a subscriber to view this ABI Insight.
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