Smartwatches Won't Cannibalize Fitness and Activity Trackers

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1Q 2014 | IN-1018715


Fragmentation in the Wearables Market


Some in the analyst community argue that smart watches will cannibalize the market for sports and fitness activity trackers. At ABI Research, we disagree with this notion, and if anything, the wearables market looks set to experience a level of fragmentation unseen in recent electronics markets. We should not make the mistake of viewing the smartwatch as the new smartphone, as a cookie-cutter one size fits all approach will not be relevant for those looking to bring successful products to market.

Six Reasons Why Smartwatches Won't Eat the Fitness & Activiy Tracker Market


There are many reasons why fitness and activity trackers will remain a different and viable market segment, the most notable of these are:

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