Mobile Reference Designs Shifting Hands from OEMs to IC Vendors

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1Q 2014 | IN-1018677

 

Pressure to Make Compromises

NEWS


The mobile phone reference design has so far been a major differentiator for Tier One OEMs, and a key milestone in building their brand image. However, the price war and time to market pressure in the mass market are now pushing these players to make compromises in some cost-sensitive segments, and point themselves to IC vendors for turnkey designs. In these market segments, OEMs will increasingly differentiate their products through industrial design and packaging of exclusive applications and services with their devices.

There is a Widening Ambition for Turnkey Designs

IMPACT


The emergence of reference design programs by chipset suppliers, MediaTek, Spreadtrum, and Qualcomm in particular, have enabled a number of small device vendors to compete in the lowest ...

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