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Smartphones & Wearables

Smartwatches Survey Results

Smartwatches are the most hyped sector in the mobile device market. This survey looks at the features consumers are looking for in a smartwatch and what price points they are willing to pay for one. Data cuts are also provided for those who currently wear a watch versus those who don't and by the price points of those existing watches.

Tables

Click a table title to see what's included in the data.
  1. Watch Wearers vs. Non-wearers, 4Q 2013 Survey Results
  2. Expected Payment for a Watch, 4Q 2013 Survey Results
  3. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results, "Ability to Run Mini Applications (Calendar, Social Applications, Weather, Heart Rate Tracker, Fitness Tracking, Media Player Control)" Answer Choice
  4. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results, "Connectitivity with Devices Beyond Your Smartphone (TV, Audio Speakers, PC, Tablet)" Answer Choice
  5. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results, "Fashionable Look" Answer Choice
  6. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results, "Fitness Tracking Capabilities (Step Counter, Distance Traveled, Stop Watch/Timer, Heart Rate Tracking)" Answer Choice
  7. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results, "LCD - Touchscreen Display" Answer Choice
  8. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results, "Phone Call Alerts and caller ID Display" Answer Choice
  9. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results, "Text Message Alerts and Display" Answer Choice
  10. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results, "Voice Calling via Watch Based Microphone and Speaker" Answer Choice
  11. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results, "Voice Command and Control (Answer Emails, Speak Text Messages, Start a Timer, Change Music Tracks by Spoken Command" Answer Choice
  12. Expected Payment for a Smartwatch, 4Q 2013 Survey Results
  13. Watch Wearers/Non-wearers vs. Expected Payment for a Watch, 4Q 2013 Survey Results
  14. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results, All Features Ranked
  15. Expected Payment for a Watch vs. Expected Payment for a Smartwatch, 4Q 2013 Survey Results
  16. Level of Importance for Smartwatch Features vs. Expected Payment for a Smartwatch, 4Q 2013 Survey Results

Charts

  1. Watch Wearers vs. Non-wearers, 4Q 2013 Survey Results
  2. Expected Payment for a Watch, 4Q 2013 Survey Results
  3. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results "Ability to Run Mini Applications (Calendar Social Applications Weather Heart Rate Tracker Fitness Tracking Media Player Control)" Answer Choice
  4. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results "Connectitivity with Devices Beyond Your Smartphone (TV Audio Speakers PC Tablet)" Answer Choice
  5. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results "Fashionable Look" Answer Choice
  6. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results "Fitness Tracking Capabilities (Step Counter Distance Traveled Stop Watch/Timer Heart Rate Tracking)" Answer Choice
  7. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results "LCD - Touchscreen Display" Answer Choice
  8. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results "Phone Call Alerts and Caller ID Display" Answer Choice
  9. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results "Text Message Alerts and Display" Answer Choice
  10. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results "Voice Calling via Watch-based Microphone and Speaker" Answer Choice
  11. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results "Voice Command and Control (Answer Emails Speak Text Messages Start a Timer Change Music Tracks by Spoken Command)" Answer Choice
  12. Expected Payment for a Smartwatch, 4Q 2013 Survey Results
  13. Watch Wearers/Non-wearers vs. Expected Payment for a Watch, 4Q 2013 Survey Results
  14. Level of Importance for Smartwatch Features, 4Q 2013 Survey Results All Features Ranked
  15. Expected Payment for a Watch vs. Expected Payment for a Smartwatch, 4Q 2013 Survey Results
Purchase

Research Information

Price
Starting at USD 7500
Publish Date
1Q 2014
Code
MD-SWSR-101
Research Type
Data