New GNSS ICs Reflect Opportunity in Wearables

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1Q 2014 | IN-1018491


Keep a Lookout for Emerging Markets


Designing GNSS ICs has often become a straight race to the smallest, fastest, and cheapest product. Beyond the cellular market, however, companies can benefit from considering what the market needs, versus what they can get from a standard IC. The emerging fitness and wearables market is a combination of these factors, as illustrated by two announcements from u-blox and Broadcom.

Broadcom and u-blox Announcements


u-blox is a great example of a company that really identifies its market opportunities, designing and acquiring to make sure it is best placed to meet its needs. U-blox’s latest announcement, the CAM-M8Q concurrent GNSS module, enables it to meet the demand in its existing markets (ISO/TS 16949 certified), ...

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