BLE/iBeacons: Consumer Asset Tagging Is Finally Coming

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1Q 2014 | IN-1018490


Exciting Opportunities in the Tracking Industry Are Developing


So far, ABI Research has focused on BLE location from a retail and corporate perspective, including all markets that will significantly benefit from this technology. However, the opportunity for BLE indoor location technology can have a major impact in the consumer space. There has always been an awareness of the potential market for tracking personal items like keys, laptop bags, pets, kids, luggage, etc.; however, the barrier has always been the cost of implementation, and the ability to locate items in all environments. Therefore, whether it has been realized or not, BLE has completely changed the face of this market.

What Pain Points Does BLE Solve?


ABI Research has recently covered the personal tracking market in depth, larg...

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