What to Expect from the Tablet Market During 2014

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1Q 2014 | IN-1018357


The Most Exciting Year Yet for Tablets


It is no secret that the earliest markets to adopt tablets are reaching a level of saturation from first-time purchases. As the next wave of markets step up to continue shipment growth, the installed base of tablets from 2010 are up for a refresh or replacement, as owners consider the value of multi-tablet ownership.

The start of any calendar year is exciting as an analyst because the marketplace has just come off the highest-selling quarter of new product sales, vendors are beginning to show-off their new product ideas in January at CES, and user audiences start to share opinions about their recent purchases. The 2014 year looks to keep the tablet market exciting with new vendors, new products, new technologies, and a willingness to experiment with market expansion. Three trends that we expect to see gaining momentum in this New Year include: tablets with larger displays, more affordable devices that attract a broader audience, and suppor...

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