GPS Fitness Device OEMs Overtaken by the Wearables Pack at CES

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1Q 2014 | IN-1018295


Surprising Results for Wearables at CES


At CES, the major GPS fitness device OEMs announced new products. Unfortunately, none of these caught the eye in what now looks like an increasingly difficult battle with smartwatches, eyewear, and phones.

The Wearables That Were Announced This Year


Garmin continued its onslaught of new products—but interestingly—this time without GPS. The most notable announcement was its Vivofit fitness band. The device has a minimum 1 year battery life, but there is little to differentiate it from other, more established competitors. In fact, it is comparably more expensive and despite the ability to link to a smartphone, there are no APIs available to third party developers. Garmin also launched its Vivoki corporate wellness/tracker device, which will require th...

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