INDEX

ASUS, Lenovo, and Amazon Fight for Tablet Third Place as Apple and Samsung Loosen Grip

The popularity of tablet PCs has created a surge of emerging vendors attempting to enter the market. The now overcrowded marketplace offers a plethora of selection and defining a strategic implementation strategy is vital to new vendors in order to drive success. The trajectory of the market is at a fork in the road. The questionable need of these devices is affecting the market’s growth. How can new vendors attract customers in an already crowded market? What are some “go-to” strategies emerging vendors can use? Ultimately, vendors must create need within the market and offer consumers more than just a device but instead a complete solution package.

Table of Contents

  • 1. THE CROWDED TABLET MARKETPLACE
    • 1.1. Introduction
    • 1.2. Current Market
    • 1.3. Types of Manufacturers
      • 1.3.1. Original Device Manufacturer (ODM)
      • 1.3.2. Original Equipment Manufacturer (OEM)
    • 1.4. Market Leaders
    • 1.5. Emerging Vendors
  • 2. THE COMPETITIVE LANDSCAPE
    • 2.1. Tablet Tiers
      • 2.1.1. Low-End Consumers Tablets
      • 2.1.2. Mid-End Consumer Tablets
      • 2.1.3. High-End Consumer Tablets
      • 2.1.4. Enterprise Tablets
      • 2.1.5. Specialized Tablets
      • 2.1.6. Pricing Strategies
    • 2.2. Services
    • 2.3. Increasing Innovation
    • 2.4. Creating Need
  • 3. DRIVING SUCCESS FOR EMERGING VENDORS
    • 3.1. Driving Success
    • 3.2. "Go-to" Strategies
    • 3.3. The Future

Charts

  1. Tablet Market Share by Vendor, FY 2014
  2. Tablet Shipments by Vendor, FY 2013
  3. Tablet Market Share by ASP, World Market, 2013
  4. Table Market Share by Purchasing Entity, 2011 to 2014
  5. Apple and Samsung Tablet Shipments, 2Q 2013 to 2Q 2014
  6. Apple and Samsung Tablet Shipment Growth, 2Q 2011 to 2Q 2014

Figures

  1. Tablet Categories by Tier, World Market 2014