The popularity of tablet PCs has created a surge of emerging vendors attempting to enter the market. The now overcrowded marketplace offers a plethora of selection and defining a strategic implementation strategy is vital to new vendors in order to drive success. The trajectory of the market is at a fork in the road. The questionable need of these devices is affecting the market’s growth. How can new vendors attract customers in an already crowded market? What are some “go-to” strategies emerging vendors can use? Ultimately, vendors must create need within the market and offer consumers more than just a device but instead a complete solution package.