ASUS, Lenovo, and Amazon Fight for Tablet Third Place as Apple and Samsung Loosen Grip
The popularity of tablet PCs has created a surge of emerging vendors attempting to enter the market. The now overcrowded marketplace offers a plethora of selection and defining a strategic implementation strategy is vital to new vendors in order to drive success. The trajectory of the market is at a fork in the road. The questionable need of these devices is affecting the market’s growth. How can new vendors attract customers in an already crowded market? What are some “go-to” strategies emerging vendors can use? Ultimately, vendors must create need within the market and offer consumers more than just a device but instead a complete solution package.
Table of Contents
- 1. THE CROWDED TABLET MARKETPLACE
- 1.1. Introduction
- 1.2. Current Market
- 1.3. Types of Manufacturers
- 1.3.1. Original Device Manufacturer (ODM)
- 1.3.2. Original Equipment Manufacturer (OEM)
- 1.4. Market Leaders
- 1.5. Emerging Vendors
- 2. THE COMPETITIVE LANDSCAPE
- 2.1. Tablet Tiers
- 2.1.1. Low-End Consumers Tablets
- 2.1.2. Mid-End Consumer Tablets
- 2.1.3. High-End Consumer Tablets
- 2.1.4. Enterprise Tablets
- 2.1.5. Specialized Tablets
- 2.1.6. Pricing Strategies
- 2.2. Services
- 2.3. Increasing Innovation
- 2.4. Creating Need
- 2.1. Tablet Tiers
- 3. DRIVING SUCCESS FOR EMERGING VENDORS
- 3.1. Driving Success
- 3.2. "Go-to" Strategies
- 3.3. The Future
Charts
- Tablet Market Share by Vendor, FY 2014
- Tablet Shipments by Vendor, FY 2013
- Tablet Market Share by ASP, World Market, 2013
- Table Market Share by Purchasing Entity, 2011 to 2014
- Apple and Samsung Tablet Shipments, 2Q 2013 to 2Q 2014
- Apple and Samsung Tablet Shipment Growth, 2Q 2011 to 2Q 2014
Figures
- Tablet Categories by Tier, World Market 2014
