Set-top Applications Image

Set-top Applications

Purchase

This report discusses the market for applications on service provider set-top boxes—this is treated as a subset of the greater interactive TV market. Applications (or widgets), are starting to play a larger role in operator strategies as these companies seek to better compete with the growing OTT market. In 2013 ABI Research estimated pay TV households with set-top boxes that supported applications passed 100 million—11% of all pay TV households and 5% of total households.

While operator-based applications trace its roots to interactive ads, teletext, and other interactive features, the continued shift to IP is pushing the cloud and HTML5 to the forefront. Application platforms more commonly associated with connected CE devices are also starting to play a larger role in the operator market. Social networking, gaming, music, and other forms of entertainment will remain critical to the application libraries; video will remain the focus. Time sensitive and seasonal apps like weather services and holidays/Olympics also generate a great deal of interest –news and information services are also common. 

The importance of video brings heighted attention to OTT video services that in many cases are not as fully supported on operator platforms as connected CE devices. Ultimately operators will have to find the proper balance between in-house services and consumers growing penchant (and availability) of OTT.

Table of Contents

  • 1. INTERACTIVE TV: ADDING FEATURES TO THE SET-TOP BOX
    • 1.1. Pay TV App "Stores"
    • 1.2. Cloud Applications
    • 1.3. The Apps
    • 1.4. Seasonal and Event Based Applications
    • 1.5. Smart TV and Smart Set-top Box Apps versus Operators Apps
  • 2. OPPORTUNITIES FOR APPLICATION PLATFORMS
    • 2.1. Accedo
    • 2.2. ACCESS Company
    • 2.3. ActiveVideo
    • 2.4. Alticast
    • 2.5. Comcast X1/X2
    • 2.6. ES3
    • 2.7. FourthWall Media
    • 2.8. G-cluster
    • 2.9. Myriad Group
    • 2.10. Opera
    • 2.11. Oregan Networks
    • 2.12. TiVo
    • 2.13. TransGaming (GameTree TV)
    • 2.14. Zodiac Interactive
  • 3. FORECASTS
    • 3.1. Regional Breakouts
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia-Pacific
      • 3.1.4. Latin America
      • 3.1.5. Middle East Africa

Tables

  1. Pay TV Operators (Applications), U.S. Market, February 2014
  2. Pay TV Subscribers by Platform, North America, Forecast: 2013 to 2019
  3. Subscribers with Set-top Box Applications, North America, Forecast: 2013 to 2019
  4. Pay TV Subscribers by Platform, Western Europe, Forecast: 2013 to 2019
  5. Subscribers with Set-top Box Applications, Western Europe, Forecast: 2013 to 2019
  6. Pay TV Subscribers by Platform, Eastern Europe, Forecast: 2013 to 2019
  7. Subscribers with Set-top Box Applications, Eastern Europe, Forecast: 2013 to 2019
  8. Pay TV Subscribers by Platform, Asia-Pacific, Forecast: 2013 to 2019
  9. Subscribers with Set-top Box Applications, Asia-Pacific, Forecast: 2013 to 2019
  10. Pay TV Subscribers by Platform, Latin America, Forecast: 2013 to 2019
  11. Subscribers with Set-top Box Applications, Latin America, Forecast: 2013 to 2019
  12. Pay TV Subscribers by Platform, Middle East Africa, Forecast: 2013 to 2019
  13. Subscribers with Set-top Box Applications, Middle East Africa, Forecast: 2013 to 2019