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This bi-annual market data update provides detailed market forecasts of mobile chips shipments, ASPs, and revenues across various market segments, cellular technologies, and mobile processing platforms. It is based on a comprehensive methodology, taking into account addressable markets, granular segmentation, opportunities and challenges facing different implementations and their use case over various device form-factors (e.g., feature phone, smartphone, media tablet), and OSes. This data tracker includes a number of unique forecasts on how new technologies and approaches are shaping the market and changing the competitive landscape; these include the migration to 64-bit processing, the race toward multi-core processing, the wide adoption of IC reference designs in the low-end and mid-range parts of the market, and market positioning of the integrated modem and application processor approach versus the approach where the modem is separated from the application processor.