Over the Top (OTT) and Multiscreen Video Services Image

Over the Top (OTT) and Multiscreen Video Services

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Please refer to Over the Top (OTT) and Multiscreen Video and Digital Content to ensure you are viewing the latest forecasts.

This database tracks digital content, services, and advertising that are critical to many of the devices covered by ABI Research. Currently this product contains market revenue data for online video (short form and OTT), social networking, digital music, Internet search, and other segments of the digital advertising market. This research is intended to track overarching market trends such as the continued migration from physical media to digital and to quantify the evolving content landscape as it pertains to content monetization and changing consumer behavior. 

The over-the-top (OTT) video market for example continues to expand as consumers both look for and embrace new sources of content. These distribution channels coupled with the growing number of connected devices is fueling market growth, where revenue is expected to have a 31.1% worldwide CAGR from 2014 to 2020. Short form video accounted for nearly 29% of online video revenue in 2014. Despite this growth and changing consumer landscape pay-TV operators continue to maintain a strong market presence bolstered by consumer behavior that still favors the traditional content distribution channels, but multiscreen / "TV Everywhere" initiatives are also quickly ramping up to match the growing OTT market trend.     

This report is set for a bi-annual publication schedule. Most markets are segmented by region (North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, and Middle East & Africa).   

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