Over the Top (OTT) and Multiscreen Video Services Image

Over the Top (OTT) and Multiscreen Video Services


The over-the-top (OTT) market continues to expand and with the growing number of connected devices the revenue CAGR from 2014 to 2020 is expected to be 29.5% worldwide. Short form video accounted for nearly 29% of online video revenue in 2014. Despite this growth and changing consumer landscape pay-TV operators continue to maintain a strong market presence bolstered by consumer behavior that still favors the traditional content distribution channels, but multiscreen / "TV Everywhere" initiatives are also quickly ramping up to match the growing OTT market trend.     

This data set covers the over-the-top, short form video, and multiscreen markets. OTT content is characterized as online video from services and operators that is distributed over a number of channels including fixed (e.g. to computers, connected CE, tablets) and mobile (e.g. smartphones and tablets) broadband - it is not associated with a pay-TV service provider subscription. Multiscreen services refer to the distribution of premium content from pay-TV operators to screens beyond the confines of a traditional set-top box or gateway device.

OTT content is further broken down into two broad categories, segmented by the average length of videos viewed: mid (15 to 55 minutes), and long (55 minutes and longer) - short videos are included in the data set but are not counted as OTT. Online video viewers are provided according to these categories by region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) and key device types (connected TV, Blu-ray players, game consoles, smart STB, mobile networks, and other). Online viewers are also categorized by video class and region. OTT revenue is provided and segmented by subscription, PPV/rental, purchase, and advertising. The data set also includes pay-TV service provider VOD revenue and DVD/Blu-ray purchases (revenue).

Multiscreen data is provided on a household level in the same five regions, but considers households in place of individual viewers - where multiscreen households are active users.

Table of Contents


  1. Total Online Video Market Shares by Vendor, World Markets, 2014


Click a table title to see what's included in the data.