Over the Top (OTT) and Multiscreen Video Services

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The over-the-top (OTT) market continues to expand and with the growing number of connected devices the revenue CAGR from 2014 to 2020 is expected to be 29.5% worldwide. Short form video accounted for nearly 29% of online video revenue in 2014. Despite this growth and changing consumer landscape pay-TV operators continue to maintain a strong market presence bolstered by consumer behavior that still favors the traditional content distribution channels, but multiscreen / "TV Everywhere" initiatives are also quickly ramping up to match the growing OTT market trend.     

This data set covers the over-the-top, short form video, and multiscreen markets. OTT content is characterized as online video from services and operators that is distributed over a number of channels including fixed (e.g. to computers, connected CE, tablets) and mobile (e.g. smartphones and tablets) broadband - it is not associated with a pay-TV service provider subscription. Multiscreen services refer to the distribution of premium content from pay-TV operators to screens beyond the confines of a traditional set-top box or gateway device.

OTT content is further broken down into two broad categories, segmented by the average length of videos viewed: mid (15 to 55 minutes), and long (55 minutes and longer) - short videos are included in the data set but are not counted as OTT. Online video viewers are provided according to these categories by region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) and key device types (connected TV, Blu-ray players, game consoles, smart STB, mobile networks, and other). Online viewers are also categorized by video class and region. OTT revenue is provided and segmented by subscription, PPV/rental, purchase, and advertising. The data set also includes pay-TV service provider VOD revenue and DVD/Blu-ray purchases (revenue).

Multiscreen data is provided on a household level in the same five regions, but considers households in place of individual viewers - where multiscreen households are active users.

Tables

Click a table title to see what's included in the data.
  1. OTT, Definitions
  2. OTT Revenue by Region, World Markets, Forecast: 2010 to 2020
  3. OTT Revenue by Business Model, World Markets, Forecast: 2010 to 2020
  4. OTT Revenue by Business Model, World Markets, Forecast: 2010 to 2020
  5. OTT Revenue by Business Model, Europe, Forecast: 2010 to 2020
  6. OTT Revenue by Business Model, Asia-Pacific, Forecast: 2010 to 2020
  7. OTT Revenue by Business Model, Latin America, Forecast: 2010 to 2020
  8. OTT Revenue by Business Model, Middle East & Africa, Forecast: 2010 to 2020
  9. Short-form Video Ad Revenue by Region, World Markets, Forecast: 2013 to 2020
  10. Total Online Video Market by Region and Type of Video, World Markets, Forecast: 2013 to 2020
  11. Total Online Video Market by Region and Business Model, World Markets, Forecast: 2013 to 2020
  12. Total Online Video Market Shares by Vendor, World Markets, 2012 to 2014
  13. Physical Media (DVD/Blu-ray) Purchases by Region, World Markets, Forecast: 2013 to 2020
  14. Pay TV Operator VOD by Region, World Markets, Forecast: 2013 to 2020
  15. Online Video Viewers by Video Type, World Markets, Forecast: 2010 to 2020
  16. Percentage of Online Video Viewers by Video Type, World Markets, Forecast: 2010 to 2020
  17. Online Video Viewers by Video Type (Percentage of Population), World Markets, Forecast: 2010 to 2020
  18. Online Video Viewers by Video Type (Percentage of TV Household Population), World Markets, Forecast: 2010 to 2020
  19. Online Videos Served by Video Type, World Markets, Forecast: 2010 to 2020
  20. Percentage of Online Videos Served by Video Type, World Markets, Forecast: 2010 to 2020
  21. Online Viewers and Videos Viewed by Category, World Markets, Forecast: 2010 to 2020
  22. Online Viewers and Videos Viewed by Category, North America, Forecast: 2010 to 2020
  23. Online Viewers and Videos Viewed by Category, Europe, Forecast: 2010 to 2020
  24. Online Viewers and Videos Viewed by Category, Asia-Pacific, Forecast: 2010 to 2020
  25. Online Viewers and Videos Viewed by Category, Latin America, Forecast: 2010 to 2020
  26. Online Viewers and Videos Viewed by Category, Middle East & Africa, Forecast: 2010 to 2020
  27. Online Videos Viewed by Video Category (on Blu-ray Players), World Markets, Forecast: 2010 to 2020
  28. Online Videos Viewed by Video Category (on Connected TVs), World Markets, Forecast: 2010 to 2020
  29. Online Videos Viewed by Video Category (on Game Consoles), World Markets, Forecast: 2010 to 2020
  30. Online Videos Viewed by Video Category (on Smart Set-top Boxes), World Markets, Forecast: 2010 to 2020
  31. Online Videos Viewed by Video Category (on Mobile Devices), World Markets, Forecast: 2010 to 2020
  32. Online Videos Viewed by Video Category (on PC and Laptop), World Markets, Forecast: 2010 to 2020
  33. Online Videos Viewed by Video Category (Mobile Wi-Fi Offload), World Markets, Forecast: 2010 to 2020
  34. Multiscreen Households by Region, World Markets, Forecast: 2012 to 2020
  35. Multiscreen Households by Region (Percentage of Pay TV Households), World Markets, Forecast: 2012 to 2020
  36. MVPD Multiscreen Operators, United States, 2014
  37. Programmer Multiscreen, United States, 2012
  38. Broadcaster Multiscreen, United States, 2012
  39. Multiscreen Operators, United Kingdom, 2012
  40. MVPD Multiscreen Operators, United Kingdom, 2012
  41. OTT Multiscreen Operators, France, 2013
  42. OTT Multiscreen Operators, Germany, 2012

Charts

  1. Total Online Video Market Shares by Vendor, World Markets, 2014
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Research Information

Price
Starting at USD 7500
Publish Date
3Q 2015
Code
MD-OTMS-162
Research Type
Data