Digimarc Is the First to Unify Audio, TV, Print, and CPG Packaging Smartphone Interactions

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1Q 2014 | IN-1018095


The National Retail Federation Expects New Technology at the 2014 Expo


With NRF fast approaching, a host of companies are looking to promote their latest retail technologies. There are some innovative technologies which are going to be announced around the areas of digital signage, indoor location, barcodes, POS, advertising, etc. One company that has stood out in the past week is Digimarc.

What Makes Digimarc Special


Digimarc offers a way of embedding a digital watermark across audio, video, print, and CPG packaging, i.e., omni-channel messaging, which is a brand’s dream. The watermark is not visible, so it can be distributed across the whole surface, making it easier to read, as well as improving checkout times by as much as 50%, versus traditional barcode scanners....

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