Indoor LBS: Applications, Advertising, and Revenues

While the debate on indoor location technologies is ongoing, what is evident is that, irrespective of the technology chosen, indoor location will become a relatively mainstream retail technology over the next five years worldwide. This analysis focuses instead on the applications and services that will create the most opportunity over the next five years. The analysis considers the adoption of five main categories of services and opportunities:

• Licensing, recurring fees, and basic services

• Customer Analytics

• In-application advertising

• Hyperlocal search

• Hyperlocal coupons/offers

Particular focus is placed on immediate opportunities and major changes occurring or forecast to impact the market in 2014, such as iBeacons, dynamic pricing, second generation Wi-Fi, smartphone shoppers, etc. The long-term forecasts look at opportunities in each major region across 11 retail verticals, for each of the major indoor location technologies. The analysis also considers the impact of new handset-based technologies as well as sub-meter accuracy. Finally, the analysis also gathers together a number of public case studies, consumer surveys, and indoor location trials to illustrate the major trends that are influencing the market, as well as highlight what has been successful at such an early stage of the market.

  • 1. INTRODUCTION
    • 1.1. Report Scope and Introduction
    • 1.2. Worldwide Forecasts
  • 2. MARKET DRIVERS IN 2014
    • 2.1. Technology Drivers
      • 2.1.1. iBeacons' Hype Is Quickly Becoming a Reality
      • 2.1.2. BLE/iBeacons Alone Are Not Enough
      • 2.1.3. BLE/iBeacons Are Much More Than Just for Retail
      • 2.1.4. Wi-Fi Is Back with a Bang
      • 2.1.5. Handset-based Location Is Becoming a Reality
    • 2.2. What Does This Mean for the Market?
      • 2.2.1. Integration of Location Technologies in Shop Fittings
    • 2.3. Services Drivers
      • 2.3.1. The Emergence of the Digital/Smartphone Shopper
      • 2.3.2. Opening Up Restaurant/Food Opportunities
      • 2.3.3. GIS and Tracking
    • 2.4. Retail Smartphone Application Trends and Forecasts
      • 2.4.1. Opportunity and Threat of One-to-many Applications
    • 2.5. Using Location to Prevent Retail Application Fatigue
    • 2.6. Indoor Mapping: RF Mapping, and Is It Moving to 3D?
    • 2.7. Mobile Payments/Wallets
    • 2.8. PayPal as a Partner?
    • 2.9. Revenue Opportunities
      • 2.9.1. Infrastructure and Service Revenues
      • 2.9.2. In-application Advertising
      • 2.9.3. Analytics Services
      • 2.9.4. Staff Management and Applications
      • 2.9.5. Dynamic Pricing
      • 2.9.6. People-counting Evolution
      • 2.9.7. Mobile Search
      • 2.9.8. In-store Hyperlocal Search
      • 2.9.9. Hyperlocal Offers/Coupons/Scans
      • 2.9.10. Digital Coupon Evolution
  • 3. SURVEYS, TRIALS, AND CASE STUDIES
    • 3.1. Worldwide Digital Shopper Trends
      • 3.1.1. Conclusions
    • 3.2. Kroger: Targeted Digital Coupons
      • 3.2.1. Application Features
      • 3.2.2. Results
      • 3.2.3. Conclusions
    • 3.3. Monoprix: Customer Loyalty and Dynamic Pricing
      • 3.3.1. Store Demographics
      • 3.3.2. Results
      • 3.3.3. Conclusions
    • 3.4. shopkick-Mobile Shopping App
      • 3.4.1. Store Demographics
      • 3.4.2. Results
      • 3.4.3. Conclusions
    • 3.5. Point Inside: Impact of Location on Shopping List App
      • 3.5.1. Results
      • 3.5.2. Conclusions
    • 3.6. Google: Smartphone Shopper Survey
      • 3.6.1. Store Demographics
      • 3.6.2. Conclusions
    • 3.7. Euclid: Store Comparison Analytics
      • 3.7.1. Results
      • 3.7.2. Conclusions
    • 3.8. Weve: Personalized Proximity Marketing
      • 3.8.1. Results
      • 3.8.2. Conclusions
    • 3.9. Macy's: The First Omnichannel Store
      • 3.9.1. Results
      • 3.9.2. Conclusions
  • 4. MARKET FORECASTS
    • 4.1. Worldwide Revenue
    • 4.2. Audio Indoor Location
    • 4.3. Bluetooth Indoor Location
    • 4.4. Wi-Fi Indoor Location
    • 4.5. LTE/Small Cell Indoor Location

Charts

  1. Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2019
  2. Smartphone Shipments by Technology, 2012 to 2018
  3. Mobile CTR
  4. Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, World Market, Forecast: 2010 to 2017
  5. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2019
  6. Audio Indoor Location Revenues, Split by Region, Worldwide Market, Forecast: 2010 to 2019
  7. Bluetooth Indoor Location Revenues, Split by Infrastructure, Advertising, Analytics, Mobile Search, and Coupons/Offers, World Market, Forecast: 2010 to 2019
  8. Bluetooth Indoor Location Revenues, Split by Region, World Market, Forecast: 2010 to 2019
  9. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2019
  10. Wi-Fi Indoor Location Revenues, Split by Region, World Market, Forecast: 2010 to 2019
  11. LTE/Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2019
  12. LTE/Small Cell Indoor Location Revenues, Split by Region, World Market, Forecast: 2010 to 2019
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Research Information

Price
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Publish Date
2Q 2014
Code
AN-1330
Research Type
Technology Analysis Report
Pages
31