A Big Year for Microsoft Windows Phone (Again)

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1Q 2014 | IN-1018074


Microsoft Rumors Indicate Uncertainty


Once again 2014 is a huge year for Microsoft in mobile. It feels like Groundhog Day, as ABI Research has said every year for the past 10 years; amazingly here we are again. Microsoft simply has never been able to remove itself from a PC, legacy client computing mindset to take a fresh and future-looking approach to the mobile opportunity. A good example of a company becoming so large, it has conflicting strategies and its culture is so entrenched that it becomes undynamic. Again shades of the Innovator’s Dilemma.

Recent rumors surrounding Microsoft in the mobile space are a manifestation of:

  • Microsoft has given Samsung US$1 billion to manufacture a high-end Windows Phone
  • Nokia is working on an Android phone (or wearable), and Microsoft might not scrap it
  • In an unprecedented move, Microsoft may give away Windows Phone and Windows RT 8.1 for free

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