NPR’s “Marketplace” and Disaggregation

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4Q 2013 | IN-1018061


Once Public Radio Affiliates Held All the Power


In the United States, National Public Radio (NPR) is the national public radio network. For quite some time, public radio affiliates (local public radio stations) were the go-to entities for fundraising. They made the choice of which programs to carry and paid the producing stations fees to carry the program. The dreaded (but necessary in a commercial and subscription-free service) fundraising drives occur seasonally, disrupting the peaceful, commercial-free service. Programs sought out large ticket donations from foundations but did not worry with fundraising directly from consumers.

I’m a regular listener (via podcast) to NPR’s “Marketplace.” In the past few weeks, I’ve heard Kai Ryssdal state, “Marketplace is a non-profit listener supported service. To keep our coverage strong and relevant please make a tax deductable gift to Marketplace today. Your gift in any amount helps us keep y...

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