For U.S. Shoppers, on Their Phones, out of the Stores
It’s difficult to wade through contradictory estimates, but looking at some of the stats released recently, there is a strong suggestion there could be a big jump in the percentage of shopping that occurs online over the important holiday period in the United States. Last year online hovered somewhere between 8% and 10%, which was enough to make everybody sit up and start to consider retail technologies for brick-and-mortar stores. With some estimates in early December 2013 putting online at 15% of total sales, we could see retailers start to really hurt at cash registers as online loss outstrips YoY growth. From a technology perspective, this may spark many into making a definite move in 2014.
Already, IBM is reporting that online spending for Black Friday in the United States was up 19.7%, with the apparel and department store categories experiencing growth of over 50%. What is really interesting is how much of this ...
You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.