BLE Beacons: Here Comes Everybody

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4Q 2013 | IN-1017973


Apple, PayPal, and Others Light the Way for BLE


The arrival of Apple’s iBeacon and PayPal’s Beacon has stolen the headlines but there are a host of companies now entering this space. Over 12 months ago ABI Research observed in the research analysis Indoor Location in Retail: Where Is the Money? (AN-1148) a clear shift in Wi-Fi-based companies toward Bluetooth on the back of Apple’s decision not to open Wi-Fi APIs as well as growing speculation that it would in fact back BLE. Companies like Estimote, Wifarer, Insiteo, and Walkbase were some of the first to make the jump, but now we are seeing big names like Qualcomm, shopkick, and ShopperTrak also getting in on this (again, as forecasted by ABI Research in the competitive assessment Indoor Location Technology OEMS (You must be a subscriber to view this ABI Insight.
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