Desired Smart Watch Features: Part I

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4Q 2013 | IN-1017670


What Consumers Want from a Smart Watch


ABI Research asked 400 consumers to rank nine smart watch features by order of importance, with a score of 1 being the most important and 9 being the least important. The chart above depicts the list of features, ordered from most important features on the left to least important features on the right. Above the feature columns are smart watch device categories, arranged as such that each category box is centered across the set of features that most closely align to a category’s definition. (Fashionable look is a physical attribute independent of feature functionality and can apply to any device category):

  • Notification Smart Watches: A device that alerts users of incoming calls, messages, emails, and other notifications. The smart watch can have extra functionality such as f...

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