Under Armour Wants Activity Data

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4Q 2013 | IN-1017636


Under Armour Buys MapMyFitness


Sports clothing company Under Armour is acquiring MapMyFitness, the privately held sports and fitness tracking app company. The deal, valued at US$150 million, is the first acquisition for Under Armour, but it is also a step up in the evolution of the wearable device and mHealth market.

A Play on Smartphone and Wearable Device Data


MapMyFitness is one of a handful of leading mobile handset and online applications designed to provide users of multiple sports and fitness tracking devices a single application to collect their activity data. Rivals include Endomondo, RunKeeper, and a myriad of similar downloadable apps. The company also competes against wearable ...

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