A Unique Cycle of Success Places Apple’s iPad at a Fork in the Road
Every mobile device vendor wishes in one way or another that it was Apple. The company has succeeded by delivering a complete hardware and content experience with its devices for nearly 20 years, along with an attractive brand promise that makes consumers wait in line to buy products sight unseen. How many times can Apple repeat its pattern, and what level of success is iPad likely to see in the next year?
Starting with the company’s iPod media player, Apple launched the iTunes music service, aggregating a broad range of genres, artists, and labels in one convenient interface at costs everyone could afford. The iPod catapulted forward the MP3 player category by establishing licensing agreements with major music labels to distribute audio digitally. Its relationships across the music industry, coupled with its US$0.99 price point for songs, could not be replicated by other vendors. Apple’s abil...
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