Why Does Apple’s PrimeSense Acquisition Have Anything to Do with Retail Analytics?

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4Q 2013 | IN-1017633

 

PrimeSense Is Smart for TV, but Also for Retail

NEWS


With the ongoing negotiations between Apple and PrimeSense finally resulting in an official announcement on the acquisition, many have been quick to point out that this is a smart TV play. This is most likely true, but PrimeSense’s technology also has a lot of potential in the retail world, should Apple attempt to go in that direction.

3D Sensors in Retail Analytics

IMPACT


Microsoft’s Kinect technology has brought 3D camera sensors and PrimeSense to the public domain, having developed the first generation of this technology. With Microsoft developing second-generation technologies in-house, PrimeSense has started to look to other markets, with a particular focus on portable devices, as well as retail, healthcare, industrial, etc. PrimeSens...

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