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Indoor Location in Retail: Where Is the Money?

This research analysis provides a comprehensive overview of the current and future revenue opportunities around the deployment of indoor and proximity based technologies in retail and public venue environments. The research analysis focuses on the adoption of all major indoor location technologies across 11 major retail and public venue verticals. First, key drivers for the overall market in 2015 that have a major impact on forecasts are outlined, as well as an overview of all major revenue sources. Second, each retail vertical is individually considered, looking at major advantages and disadvantages for indoor location, key store demographics, and current installations worldwide. Last, the forecasts for each major indoor location technology split by retail vertical and by revenue stream are looked at. The research analysis also looks at the companies to watch in 2015 and 2016 for each technology, completing a thorough review of the industry, opportunities, and competitive environment.

Table of Contents

  • 1. INTRODUCTION
    • 1.1. Report Scope and Introduction
      • 1.1.1. Indoor Location Technologies
      • 1.1.2. Wide-area Alternative Location Technologies
    • 1.2. Worldwide Forecasts
  • 2. MARKET DRIVERS IN 2015
    • 2.1. Advertising Networks
    • 2.2. Major Internet Companies Entering the Fray
    • 2.3. Technology Hybridization
    • 2.4. The Arrival of URI Beacon
    • 2.5. Asia Leading the Way
    • 2.6. Unexpected Verticals
    • 2.7. Self-service, Vending Machines, and Next Day Delivery
    • 2.8. OOH Advertising
    • 2.9. Privacy: In-store Privacy Is Not the Same as Handset Privacy
    • 2.10. Revenue Opportunities
      • 2.10.1. Infrastructure and Service Revenues
      • 2.10.2. In-application Advertising
      • 2.10.3. Analytics Services
      • 2.10.4. Analytics as the Cornerstone
      • 2.10.5. Mobile Search
      • 2.10.6. The Importance of Inventory Data
      • 2.10.7. In-store Hyperlocal Search
      • 2.10.8. Point Inside Case Study: Impact of hyperlocal search on Shopping List App
      • 2.10.9. Product Local Search
      • 2.10.10. Hyperlocal Offers, Coupons, and Scans
      • 2.10.11. The Impact of Switching to Digital Coupons/Offers
      • 2.10.12. Fixing Groupon and O2O
      • 2.10.13. Branded Apps: A Brand New Revenue Stream for Retailer
      • 2.10.14. Dedicated Advertising Networks
  • 3. RETAIL VERTICAL ANALYSIS
    • 3.1. Clothing
      • 3.1.1. Store Demographics
      • 3.1.2. Strengths
      • 3.1.3. Weaknesses
      • 3.1.4. Current Deployments
    • 3.2. DIY / Warehouse
      • 3.2.1. Store Demographics
      • 3.2.2. Strengths
      • 3.2.3. Weaknesses
      • 3.2.4. Current Deployments
    • 3.3. Food and Grocery
      • 3.3.1. Store Demographics
      • 3.3.2. Strengths
      • 3.3.3. Weaknesses
      • 3.3.4. Current Deployments
    • 3.4. Dining/Restaurants
      • 3.4.1. Store Demographics
      • 3.4.2. Strengths
      • 3.4.3. Weaknesses
      • 3.4.4. Current Deployments
    • 3.5. Small Retail Stores
      • 3.5.1. Store Demographics
      • 3.5.2. Strengths
      • 3.5.3. Weaknesses
      • 3.5.4. Current Deployments
    • 3.6. Financial Services
      • 3.6.1. Store Demographics
      • 3.6.2. Strengths
      • 3.6.3. Weaknesses
      • 3.6.4. Current Deployments
    • 3.7. Auto / Car Dealerships
      • 3.7.1. Store Demographics
      • 3.7.2. Strengths
      • 3.7.3. Weaknesses
      • 3.7.4. Most Suitable Technology
    • 3.8. Airports
      • 3.8.1. Store Demographics
      • 3.8.2. Strengths
      • 3.8.3. Weaknesses
      • 3.8.4. Current Deployments
    • 3.9. Shopping Center Malls
      • 3.9.1. Store Demographics
      • 3.9.2. Strengths
      • 3.9.3. Weaknesses
      • 3.9.4. Current Deployments
      • 3.9.5. Global Adoption in 2015
  • 4. MARKET FORECASTS
    • 4.1. Audio Indoor Location
      • 4.1.1. Market Analysis
      • 4.1.2. Companies to Watch in 2015
    • 4.2. BLE Indoor Location
      • 4.2.1. Market Analysis
      • 4.2.2. Companies to Watch in 2015
    • 4.3. Wi-Fi Indoor Location
      • 4.3.1. Market Analysis
      • 4.3.2. MAC Address Randomization
      • 4.3.3. Wi-Fi Big in 2015 / 2016?
      • 4.3.4. Companies to Watch in 2015
    • 4.4. Small Cell Indoor Location
      • 4.4.1. Market Analysis
      • 4.4.2. Carrier Wi-Fi
      • 4.4.3. Carriers Are Also Supporting Dedicated Location Technology

Charts

  1. Indoor Location Technology Installations, Split by Vertical Market, World Market, Forecast: 2010 to 2020
  2. Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, World Market, Forecast: 2010 to 2018
  3. Audio Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2020
  4. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2020
  5. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2020
  6. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2020
  7. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2018
  8. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2018
  9. Small Cell Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2020
  10. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2018
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Research Information

Price
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Publish Date
2Q 2015
Code
AN-1627
Research Type
Business Models Analysis Report
Pages
33