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This research analysis provides a comprehensive overview of the current and future revenue opportunities around the deployment of indoor and proximity based technologies in retail and public venue environments. The research analysis focuses on the adoption of all major indoor location technologies across 11 major retail and public venue verticals. First, key drivers for the overall market in 2015 that have a major impact on forecasts are outlined, as well as an overview of all major revenue sources. Second, each retail vertical is individually considered, looking at major advantages and disadvantages for indoor location, key store demographics, and current installations worldwide. Last, the forecasts for each major indoor location technology split by retail vertical and by revenue stream are looked at. The research analysis also looks at the companies to watch in 2015 and 2016 for each technology, completing a thorough review of the industry, opportunities, and competitive environment.