Social Things Are Happy Things: Convergence of Social and Machine Data as an IoT Driver

This report explores the concept of "Social IoT". This should be understood as the intersection of two of the ongoing decade’s technological megatrends: the Internet of Things, and social networking. Their convergence is among the key developments that will ultimately take the IoT to its next level: the Internet of Everything.

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  1. Foursquare: GE Social Fridge at #SXSW (iStrategyLabs)
  2. Facebook: Pepsi Like Machine in Brussels (TBWA Belgium)
  3. Twitter: Digital Capabilities Garden at Chelsea Flower Show (University of Lincoln)

Research Information

Publish Date
4Q 2013
Research Type
Technology Analysis Report