Operators Target Low-end Markets with Prepaid TV Services

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4Q 2013 | IN-1017348


Pay TV Operators Announce to Offer Prepaid Pay TV Service


Recently, there have been announcements of prepaid TV services from leading pay TV operators. Thailand’s pay TV operator TrueVisons announced that the company had launched a prepaid pay TV service in Thailand. TrueVisions has partnered with the satellite dish and set-top box supplier PSI Holdings to roll out a prepaid service. Prepaid TV customers will need to buy a set-top box at the price of THB1,090 (US$35) upon subscribing for the first time. The basic package will include 120 channels, and prepaid customers will be able to choose additional channels by paying THB100 per channel per month.

In August 2013, the U.S. cable TV giant Comcast announced its trial of a prepaid pay TV service. The service is currently available in the Metro-Detroit region. Prepaid customers will need to purchase a Starter Kit for US$69.95, which includes the cost of the hardware and activation fees for 36 channels for 30 days. After 30 days, customers c...

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