Tablet Market Reaches OS Equilibrium in Mid-2013

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4Q 2013 | IN-1017277


Trio of iPad Thresholds Crossed in 1H 2013


A shift in leadership is now upon the tablet mobile computing market. At the year’s mid-point, ABI Research’s market data Media Tablets and eReaders (MD-MCE-159) identified that a trio of events signaling Apple’s iPad family of products had reached equilibrium with the Android ecosystem. During 2Q 2013, the number of Android-powered tablets surpassed iOS-based slates for the first time, tablet-related hardware revenues reached parity, and, perhaps most important, the iPad ASP is rapidly approaching the market average. This ABI Insight examines the trends from 1Q 2010 through 2Q 2013 for Apple’s iPad tablets versus the rest of the market with a specific emphasis on changes occurring during 1H 2013.

By the Numbers: Apple versus ...

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