MediaTek Looming Large in GNSS

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3Q 2013 | IN-1017242

 

ABI Research Believes MediaTek’s Time Is Now

NEWS


MediaTek has long been identified by the GNSS incumbents as the company with the most potential threat to the existing hegemony. As mentioned in ABI Research’s latest competitive assessment GNSS IC (CA-1156), that threat is now becoming a reality.

So What Has Changed for MediaTek? Lower Costs for the Higher End

IMPACT


Traditionally, MediaTek offered a low-cost GPS alternative that was typically 6 to 12 months behind in terms of innovation cycles. Its most significant win of note was Garmin, which was never fully verified by any party. From a cellular perspective, its platforms were very much targeted at the low-end/non-smartphone market and were largely limited to loc...

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