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Smartphones & Wearables

U.S. Carrier Device Portfolio Ranging Analysis

The U.S. market remains the most lucrative market in the world, the epicenter of smartphone innovation and the buzz engine of the industry. Success in the U.S. holds the promise of profitability and worldwide success. The leading mobile carriers hold significant influence on the fate of the OEMs and this report provides an analysis of the U.S. Carrier channel including:

- Changing market dynamics for Carriers and OEMs

- OEM market share, position and prospects

- OS market share, position and prospects

- Carrier mobile device portfolio strategy

- Multi device shared data plans; including wearables

- The current and future of Carrier subsidy

- Recommendations for Carriers and OEMs

  • 1. THE U.S. MOBILE HANDSET MARKET
  • 2. THE MOBILE OPERATING SYSTEM LANDSCAPE
    • 2.1. Apple iOS
    • 2.2. Google Android
    • 2.3. Microsoft and BlackBerry
    • 2.4. HTML5 and Related OSes
  • 3. THE MOBILE CARRIER LANDSCAPE
  • 4. CARRIERS AND THE MOBILE HANDSET CHANNEL
  • 5. U.S. CARRIER PORTFOLIOS AND STRATEGY
  • 6. FUTURE HANDSET RANGING CONSIDERATIONS AND RECOMMENDATIONS FOR CARRIERS
    • 6.1. Shared Data Plans
    • 6.2. Subsidy
    • 6.3. Multi-device Retail
    • 6.4. Analytics
    • 6.5. Segmentation
    • 6.6. Recommendations

Tables

  1. Monthly Average Revenue per User by Region, World Market, Quarterly and Year-on-Year Comparison: 2Q 2012 to 2Q 2013
  2. Mobile Handsets by Carrier Distribution Index
  3. Carrier Implied Subsidy by Key OEMs, United States Average in % and US$: 2013

Charts

  1. Mobile Handset ASPs by Region, World Market, 1Q 2011 to 2Q 2013
  2. . Handset Market Share by OEM, United States, 1Q 2010 to 2Q 2013
  3. Smartphone Unit Shipments by OS, United States, 1Q 2011 to 2Q 2013
  4. Mobile Subscriptions by Device Category, United States, Forecast: 2008 to 2018
  5. Mobile Handset Channel Distribution by Retail Category, United States, 2H 2013
  6. Mobile Handset Average Retail Price by Carrier, United States: 2013
  7. Mobile Handset Average Implied Subsidy on a 2-year Contract by Carrier, United States: 2013
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Research Information

Publish Date
4Q 2013
Code
AN-1524
Research Type
Business Models Analysis Report
Pages
15