Over the Top (OTT) Video -- defined as a new business model -- becomes increasingly important when compared with classic Pay TV technology delivery vehicles of cable, satellite, and IPTV. Further, the barriers to create new Pay TV services have fallen significantly with cloud platforms coming onto the scene. This report discusses how OTT will compete against classic TV services over the next five years, what OTT business models will succeed (subscription, pay per view, advertising supported, and purchasing) and describes characteristics of successful Pay TV services.