Pay TV and OTT Operator Strategies

Over the Top (OTT) Video -- defined as a new business model -- becomes increasingly important when compared with classic Pay TV technology delivery vehicles of cable, satellite, and IPTV.  Further, the barriers to create new Pay TV services have fallen significantly with cloud platforms coming onto the scene. This report discusses how OTT will compete against classic TV services over the next five years, what OTT business models will succeed (subscription, pay per view, advertising supported, and purchasing) and describes characteristics of successful Pay TV services.

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Charts

  1. Revenue by Market Segment (US$ Millions)
  2. Share of Market by Segment
  3. OTT Revenue by Business Model and Geography (US$ Millions)

Research Information

Publish Date
4Q 2013
Code
PT-1035
Research Type
Business Models Analysis Report
Pages
11