OBD dongle aftermarket telematics solutions are gaining momentum in North America and Europe in segments such as UBI, fleet management, and consumer telematics. Their plug-and-play characteristics, low costs and versatile use for a range of applications including diagnostics and maintenance, location tracking and trip logging, and driving behavior monitoring make them a great opportunity for aftermarket telematics players in a still largely underpenetrated market. Much of the marketing push is led by carriers such as Vodafone, Verizon, and AT&T leveraging their online and retail channel power combined with their customer facing support expertise.
This study covers the different OBD aftermarket telematics segments, benefits and disadvantages of OBD technology and provides in-depth insight in the wider ecosystem of module and device vendors as well as service providers. Forecasts for subscribers per segment and region are provided as well as OBD dongle vendor market shares.