Automatic content recognition is moving from legacy applications, such as broadcast monitoring and theft prevention, full-force into enabling interactive and synchronized advertising across a wide variety of platforms. The rush around third party consumer-facing ACR-enabled applications has significantly dissipated with a turn to broadcaster-centric social and interactive content applications. Meanwhile, CE manufacturers are rapidly incorporating ACR into their Smart TV line-ups, both natively and embedded in apps, as they look to advertising revenue-sharing agreements to provide some incremental revenues.