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Automatic Content Recognition Technology and Applications

Automatic content recognition is moving from legacy applications, such as broadcast monitoring and theft prevention, full-force into enabling interactive and synchronized advertising across a wide variety of platforms. The rush around third party consumer-facing ACR-enabled applications has significantly dissipated with a turn to broadcaster-centric social and interactive content applications. Meanwhile, CE manufacturers are rapidly incorporating ACR into their Smart TV line-ups, both natively and embedded in apps, as they look to advertising revenue-sharing agreements to provide some incremental revenues.

Table of Contents

  • 1. AUTOMATIC CONTENT RECOGNITION: BEYOND SHAZAM
    • 1.1. Social Check-ins and Conversations
    • 1.2. Clipping Content
    • 1.3. Synchronized, Rich Media Time-based Program Content
    • 1.4. Advertising Synchronization and Interactive Advertising
    • 1.5. Viewing Behavior and Personalization
    • 1.6. Viewing Behavior and Big Data
    • 1.7. Piracy and Compliance Monitoring
    • 1.8. Content Protection and Theft Prevention
    • 1.9. Who Owns the Screen?
    • 1.10. Monetization and Mergers & Acquisitions
  • 2. CORE ACR TECHNOLOGY PROVIDERS
    • 2.1. Audible Magic
    • 2.2. Civolution
    • 2.3. Cognitive Networks
    • 2.4. Enswers (Korea)
    • 2.5. Evixar (Japan)
    • 2.6. Gracenote (Now TMS)
    • 2.7. Samba TV (Formerly Flingo)
    • 2.8. Yahoo SoundPrint (IntoNow)
    • 2.9. Zeitera
  • 3. CORE RELATED PLATFORM PROVIDERS
    • 3.1. Arktan
    • 3.2. Coincident
    • 3.3. ConnecTV (AdSync)
    • 3.4. HyperTV
    • 3.5. RAMP
    • 3.6. TVplus (Spot411)
    • 3.7. Watchwith (RCDb)
    • 3.8. System Integrators (Cisco-NDS, Ericsson-Mediaroom, Nagra OpenTV, Arris-Motorola)
  • 4. KEY APPLICATIONS LEVERAGING ACR
    • 4.1. Shazam
    • 4.2. SoundHound
    • 4.3. ConnecTV
    • 4.4. NextGuide (by Dijit, Sold to Viggle)
    • 4.5. ZeeBox
    • 4.6. GetGlue (Bought by i.TV, to Be Rebranded TVtag)
    • 4.7. Viggle
  • 5. KEY TECHNOLOGY DRIVERS AND BARRIERS
    • 5.1. Watermarking versus Fingerprinting
    • 5.2. File versus Cloud Database Storage
    • 5.3. Video versus Audio
    • 5.4. Embedded versus Microphone-based
    • 5.5. Pay TV EPG-based ACR
    • 5.6. Broadcast Latency, Synchronization Latency, and Tracking Accuracy
      • 5.6.1. Broadcast Latency
      • 5.6.2. Synchronization / Tracking
    • 5.7. Compute Resource (and Its Impact on Battery Life)
    • 5.8. Database Breadth and Depth
      • 5.8.1. Music
      • 5.8.2. Television (Programming and Advertising)
      • 5.8.3. Movies
      • 5.8.4. Advertising
  • 6. END MARKETS
    • 6.1. Connected TV
    • 6.2. ACR-enabled Applications
  • 7. APPENDIX: CORE ACR PLATFORM FEATURE LIST

Tables

  1. Comparison of Key ACR Platforms, Business and Technical Criteria
  2. Key ACR-related Application Frameworks, Business and Technical Criteria
  3. Examples of Key ACR Applications, Including Some Technology Partnerships
  4. Key ACR Platforms, Feature Summary

Charts

  1. ACR Penetration in OS or Platform of Connected TV, World Markets, Forecast: 2011 to 2018
  2. ACR Shipments in Smart TVs, World Markets, Forecast: 2011 to 2018
  3. Monthly Active Music ACR Penetration, World Markets, Forecast: 2011 to 2018
  4. Monthly Active TV ACR Penetration, World Markets, Forecast: 2011 to 2018
  5. Monthly Active Music ACR Subscribers, World Markets, Forecast: 2011 to 2018
  6. Monthly Active TV ACR Subscribers, World Markets, Forecast: 2011 to 2018
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Research Information

Price
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Publish Date
1Q 2014
Code
AN-1517
Research Type
Technology Analysis Report
Pages
28