Adaptive Bitrate Streaming, Segmentation, and Packaging: DASH and Service Bitrate Profiles
A great deal of media attention is given to higher resolutions such as 4K (3840x2160 for UltraHD or industry standard of 4096x2160) and 2K (in the mobile space this equates to WQHD or 2560x1440), but the realities of the market suggest this attention is truly designed to create excitement around new hardware and then to push new video services. Even though some streaming and downloading services are starting to offer 4K content the industry is still entrenched in the SD and HD.
Difficulties monetizing multiscreen services and concerns around mobile data consumption have pushed many video services to favor lower resolutions/bitrates. The growing importance of mobile devices has also pushed adaptive streaming to the forefront, with HLS, Smooth Streaming, and HDS leading the market. The future for DASH is shaping up as planned but might not be the universal solution some had envisioned.
In this report we explore some of these market dynamics and provide expectations around pay TV multiscreen households (by region: North America, Europe, Asia-Pacific, Latin America, Middle East Africa).
Table of Contents
- 1. 4K IS STILL A DISTANT THOUGHT
- 1.1. Resolutions and Bitrates
- 2. ADAPTIVE STREAMING IS MOVING TOWARD DASH, BUT HLS HAS STAYING POWER
- 2.1. Segmentation/Packaging on the Fly
- 3. MULTISCREEN AND TV EVERYWHERE SERVICES
- 3.1. Operator Monetization of TV-E Services
- 3.2. Technology behind TV-E Services
- 3.3. North America
- 3.4. Western Europe
- 3.5. Other Europe
- 3.6. Asia-Pacific
- 3.7. Rest of World
Tables
- 4K Source Device Examples, 2013 and 2014
- Smartphone Unit Shipment Market Share by OS, World Market, Forecast: 2013 to 2019
- Media Tablet Shipment Market Share by OS, World Market, Forecast: 2013 to 2019
- TV Everywhere Deployments, North America
- Multiscreen/TV-E Households, North America, Forecast: 2013 to 2019
- TV Everywhere Deployments, Western Europe
- TV Everywhere Deployments, Other Europe
- Multiscreen/TV-E Households, Europe, Forecast: 2013 to 2019
- TV Everywhere Deployments, Asia-Pacific
- Multiscreen/TV-E Households, Asia-Pacific, Forecast: 2013 to 2019
- TV Everywhere Deployments, Rest of World
- Multiscreen/TV-E Households, Latin America, Forecast: 2013 to 2019
- Multiscreen/TV-E Households, Middle East & Africa, Forecast: 2013 to 2019
Charts
- Smartphone Unit Shipment Market Share by OS, World Market, Forecast: 2013 to 2019
- Media Tablet Shipment Market Share by OS, World Market, Forecast: 2013 to 2019
Figures
- Default Streaming Bitrates
