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GPS Outdoor, Fitness, Tracking, and Navigation Devices: The Impact of Smartphones, Smart Watches, and Google Glass

With PND shipments declining,  emerging fitness watch, cycling, golfing and personal tracking markets have shown promise but have yet to hit high volumes, while also contending with the growing threat of mobile applications. This report considers these new and emerging markets for GPS-enabled devices, and where the opportunities lie in terms of device formats and vertical markets. The report also considers the impact of new competitive formats such as smartphone applications, wearable sensors, smart watches, and smart eyewear, providing a complete picture of drivers and inhibitors in this market. It also investigates both the adoption of GPS across these devices as well as the potential for non-GPS-enabled devices to represent a competitive threat.

This report provides shipment and revenue forecasts for 8 major GPS device markets including fitness, tracking, cycling, eyewear, recreational, and PNDs. Fitness watches are further broken down by premium and low-cost, with forecasts provided for GPS-enabled smart watches. Eyewear forecasts are further broken down by dedicated and smart eyewear. The adoption of fitness, tracking, and navigation smartphone applications is also forecast, providing a complete 360 degree view of the market. Finally the potential for GPS-enabled devices in the health/elderly market is expanded to highlight opportunities. The report also outlines all OEMs active in these markets, current and future design trends, adoption of cellular connectivity, open operating systems, and future device form factors.

Table of Contents

  • 1. INTRODUCTION
    • 1.1. What Now for Dedicated GPS?
    • 1.2. Total Market Forecasts
  • 2. FUTURE OF GPS DEVICES
    • 2.1. Fitness Market Has Not Reached Mass Market Adoption Phase
    • 2.2. The Move to Android and Open Platforms
    • 2.3. Connected Devices
    • 2.4. Garmin: Innovative or Panicking?
    • 2.5. TomTom: Should It Stay or Should It Go?
    • 2.6. PNDs: Is There a Long-term Future?
    • 2.7. Cycling Computers Are Getting Interesting
    • 2.8. Smartphone Applications
    • 2.9. Partnerships with Smartphone Application Developers
    • 2.10. Smartwatches: The New Smartphones
    • 2.11. Eyeware: Opportunity and Threat
    • 2.12. Health and Wearable Devices
    • 2.13. GPS/GNSS Performance
    • 2.14. Indoor Location
  • 3. MARKET FORECASTS
    • 3.1. PNDs
    • 3.2. Fitness Watches
      • 3.2.1. Fitness Watch Companies and Devices
      • 3.2.2. Key Trends
    • 3.3. Recreational Devices
      • 3.3.1. Fitness Watch Companies and Devices
      • 3.3.2. Key Trends
    • 3.4. Golf Caddies
      • 3.4.1. Golf Caddy Companies and Devices
      • 3.4.2. Key Trends
    • 3.5. Cycling Computers
      • 3.5.1. Cycling Computer Companies and Devices
      • 3.5.2. Key Trends
    • 3.6. Sports Glasses
      • 3.6.1. Cycling Computer Companies and Devices
      • 3.6.2. Threat of Google Glass and Smart Eyewear
    • 3.7. Personal Tracking Devices
      • 3.7.1. Key Trends

Tables

  1. Smartphone Application Downloads by Application, World Market, Forecast: 2012 to 2018
  2. Wearable Wireless Device Shipments by Application, World Market, Forecast: 2012 to 2018
  3. Fitness Watch Devices and OEMs, World Market: 2013
  4. Fitness Watch Shipments, Split by Smart, Premium, and Low Cost, World Market, Forecast: 2012 to 2018
  5. Recreational Devices and OEMs, World Market: 2013
  6. Golf Caddie Devices and OEMs, World Market: 2013
  7. Cycling Devices and OEMs, World Market: 2013
  8. Fitness Eyewear Shipments, Split by Smart and Fitness, World Market, Forecast: 2012 to 2018

Charts

  1. Dedicated GPS Device Shipments, World Market, Forecast: 2011 to 2017
  2. Dedicated GPS Device Revenues, World Market, Forecast: 2011 to 2017
  3. Dedicated GPS Device Revenues, World Market, Forecast: 2011 to 2017