Retail Customer Analytics: Technologies, Markets, and Revenues

This report focuses on in-store retail analytics technologies, applications, and revenues. Traditionally this market has focused on footfall/people counting and queue management, largely based on thermal imaging and camera analytics technologies. However, the arrival of online retail coupled with an economic recession in many major retail regions has forced brick and mortar stores to look at ways to maximize the revenue opportunity in-store. The arrival of smartphones also represents a new paradigm, not only enabling real-time analytics throughout the store, but also the ability to pull in even richer, anonymous information about shoppers, as well as placing both a communication and advertising medium in their hands, fundamentally changing the way they shop. As result, a range of indoor location and smartphone-based analytics tools have emerged in the last two years, enabling retailers to develop omni-channel marketing techniques. 

This report aims to identify the impact of these new high accuracy analytics technologies and determine if they are complimentary or competitive with existing technologies. The report considers a range of technologies (thermal imaging, 2D camera, 3D camera, Bluetooth, Wi-Fi, cellular/small cell), outlining major analytics capabilities and limitations and long-term evolution paths. Each technology is forecast across 10 retail sectors, outlining total installations and resulting analytics revenue. The report also looks at the emerging companies and technologies that will represent future technology evolutions in this space.

  • 1. INTRODUCTION
    • 1.1. Report Scope and Introduction
    • 1.2. Next-generation Analytics Services
    • 1.3. Key Findings
      • 1.3.1. All Boats Float in Rising Waters
      • 1.3.2. Analytics Will Become a Standard Feature in Retail
      • 1.3.3. Smartphone Technology: Complementary or Competitive?
      • 1.3.4. Incumbents Must Evolve or Die
      • 1.3.5. New Competitive Environment on Many Levels
      • 1.3.6. Consider All Aspects of Smartphones in Retail
      • 1.3.7. Retailers Must Be both Offensive and Defensive
      • 1.3.8. Privacy Will Be an Issue, If Not Addressed
    • 1.4. Worldwide Forecasts
  • 2. IN-STORE ANALYTICS TECHNOLOGIES
    • 2.1. Infrared Thermal Imaging
      • 2.1.1. Advantages
      • 2.1.2. Disadvantages
      • 2.1.3. Competitive Environment
      • 2.1.4. Long-term Evolution Path
    • 2.2. 2D Camera Analytics
      • 2.2.1. Advantages
      • 2.2.2. Disadvantages
      • 2.2.3. Long-term Evolution
    • 2.3. 3D Camera Analytics
      • 2.3.1. Advantages
      • 2.3.2. Disadvantages
  • 3. SMARTPHONE-BASED RETAIL ANALYTICS TECHNOLOGIES
    • 3.1. Bluetooth Indoor Location and Analytics
      • 3.1.1. Advantages
      • 3.1.2. Disadvantages
      • 3.1.3. Long-term Evolution
    • 3.2. Wi-Fi Indoor Location and Analytics
      • 3.2.1. Advantages
      • 3.2.2. Disadvantages
      • 3.2.3. Long-term Evolution
    • 3.3. Cellular/Small Cell Indoor Location and Analytics
      • 3.3.1. Advantages
      • 3.3.2. Disadvantages
      • 3.3.3. Long-term Evolution
    • 3.4. Emerging Smartphone Technologies
      • 3.4.1. Audio
      • 3.4.2. Optical Light Detection
      • 3.4.3. Magnetic Fields
      • 3.4.4. Augmented Reality and Object Recognition
      • 3.4.5. Wi-Fi Direct
      • 3.4.6. Wi-Fi HotSpot 2.0
      • 3.4.7. LTE Direct

Charts

  1. Retail Analytics Technology Installations by Vertical, World Market, Forecast: 2011 to 2018
  2. Retail Analytics Revenue by Technology, World Market, Forecast: 2011 to 2018
  3. IR Thermal Retail Imaging Analytics Technology Installations by Vertical, World Market, Forecast: 2011 to 2018
  4. 2D Camera Retail Analytics Technology Installations by Vertical, World Market, Forecast: 2011 to 2018
  5. 3D Camera Retail Analytics Technology Installations by Vertical, World Market, Forecast: 2011 to 2018
  6. Bluetooth Retail Analytics Technology Installations by Vertical, World Market, Forecast: 2011 to 2018
  7. Wi-Fi Retail Analytics Technology Installations by Vertical, World Market, Forecast: 2011 to 2018
  8. Cellular/Small Cell Retail Analytics Technology by Vertical, World Market, Forecast: 2011 to 2017
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Research Information

Price
Starting at USD 4500
Publish Date
3Q 2013
Code
AN-1488
Research Type
Application Analysis Report
Pages
20