The convergence of social networking and M2M services will become an increasingly important piece of the Internet of Everything (IoE) concept over the coming years. One market entrant that is trying to seize the opportunity is U.K.-based start-up EVRYTHNG. The firm’s “EVRYTHNG Engine” acts as a hub to create and serve “Active Digital Identities” for connected objects, integrating them with the desired applications through web APIs. Besides product personalization, the digitalization of the physical things can also have advantages when tracking a product lifecycle, improving CRM processes, or rewarding customer loyalty.
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